Say the uncomfortable thing
If the brief will not work, the budget is misallocated or the homepage headline is the problem, we say so in the first meeting — politely, with evidence.
Home / Studio
A small studio with an unreasonable interest in your numbers
DronePro Digital started in 2013 with two freelancers and one conviction: a website should be judged by the business it brings in, not by how it looks in an awards submission.
Who we are
Today we are fourteen people on Level 21 of Menara Binjai: strategists, designers, writers, engineers and analysts. Deliberately small — every client works directly with senior people, and nothing important gets lost between departments because there are no departments.
Over 212 launches we have developed strong opinions about what makes websites sell, and we hold them loosely: when your customer data disagrees with our taste, the data wins.
The principles we hire and fire by
Ship, then sharpen
A good website live this quarter beats a perfect one next year. We launch, measure and improve in cycles.
Client's money is real money
We scope like it is coming out of our own pockets. Recommendations come with the expected return, not just the invoice.
Craft is table stakes
Fast code, accessible markup and tidy design files are not selling points; they are the minimum. The selling point is what they add up to.
Teach, don't gatekeep
Every handover includes training and documentation. Dependency is not a retention strategy we are willing to use.
Long game only
Most of our new work comes from referrals and returning clients. That shapes every decision more than any quarterly target.
A short history
2013 — Founded as a two-person freelance duo doing brochure sites from a shared desk in Bangsar. The first client, a tuition centre, is still with us.
2016 — First eCommerce builds and first hires. We start measuring every launch and discover most "redesigns" in the market change nothing measurable — the studio's conversion focus dates from this year.
2019 — The team reaches eight and moves to KLCC. Web application work begins after a logistics client asks us to replace their spreadsheet dispatch board.
2022 — Conversion optimisation becomes a standalone retainer service. Average client engagement passes the three-year mark.
2026 — Fourteen specialists, 212+ launches, clients across Malaysia, Singapore and Indonesia. Still small on purpose.